Drew Anderson

Homeowners don’t just buy roofs—they buy confidence. Contractors who understand insurance claims can: Explain the process clearly Set realistic expectations Answer tough questions Guide homeowners step by step This expertise builds trust and dramatically increases close rates. Training doesn’t just improve technical skills—it improves sales conversations, professionalism, and long-term reputation.

Insurance estimates are a starting point—not the final word. Adjuster estimates often miss: Local code requirements Access and safety considerations Specialty materials or labor Market-specific pricing Contractors who rely entirely on insurance estimates risk under-billing jobs or absorbing extra costs. Knowing how to review, correct, and supplement estimates protects both the homeowner and the contractor. Education empowers contractors to advocate for proper scope and fair payment.

Many contractors assume adjusters are trying to deny claims. In reality, adjusters are looking for documentation, justification, and consistency . Strong claims usually include: Clear photos with context Measurements and diagrams Code references Line items that match the documented damage When contractors understand what adjusters are trained to evaluate, they can submit cleaner claims that move faster through the system. Training teaches contractors how to speak the same language as...